Top 5 Real Estate Lead Generation Software - Updated

Elise Williams

2024-04-18 14:00:40 • Filed to: Software for Business • Proven solutions

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In real estate, connecting with potential customers and users is highly critical. The marketing environment is continually changing and hard to penetrate. Generating leads that will convert can be challenging. Real estate lead generation software helps you not only to generate actionable leads, but also avails the right tools to manage leads and transform them into beneficial buyers. While most lead generation systems have similar features some have extra modules and programs that distinguish them from the majority. Here are five real estate lead generation software with great features any real estate agency will find highly useful.

5 Best Real Estate Lead Generation Software

1. Infusionsoft

Infusionsoft is quality lead generator software with about 125,000 users. The web-based tool and real estate lead management software is specifically designed to aid small businesses in building effective business-customer relations while generating leads.

Highlights:

• Features marketing automation, social media, email and lead generation tools
• Marketing and online sales solution specifically built with small and midsize businesses in mind
• Personalised coaching services to get you started
• Easy to use
• Simply click and command diverse options from mass messaging via text to automatic emails

Cons:

• A/B testing unavailable
• Minimal customisation if any
• Setup requires some amount of experience

2. Pardot

A part of Salesforce company, Pardot is a lead generation software designed for businesses with a significance focus on B2B (business-to-business) marketing and sales automation. It’s superb for agencies seeking to enhance Salesforce CRM insight and efficiency.

Highlights:

• Includes a lead deck offering real-time updates on prospects’ activity
• Customisation feature to help tailor the tool according to requirements
• Integrates superbly with Salesforce CRM
• Great customer training and support

Cons:

• A/B testing available but only for Pardot PRO users
• API access also reserved for PRO users
• Trying to restructure wrongly done campaigns almost impossible

3. Marketo

Marketo provides online-based platform for email marketing to companies and organisations of all sizes, not only to engage, but also preserve existing customer connections. The lead generator software integrates marketing automation, sales insight, budget management, website personalisation, lead development, analytics and social marketing modules.

Highlights:

• Cool powerful features
• Unmatched workflow flexibility
• Classy lead nurturing engagement programs
• Delivers on long-term goals such as ABM and personalisation advancement

Cons:

• Landing page builder still requires a template builder
• Tough to precisely maintain cycle analytics
• External record unavailable

4. Zurple

Zurple is a real estate lead management software platform that was ranked 33rd among the fastest growing 5000 companies of 2013 in the U.S. This software allows lead behaviour tracking, generation of more leads and optimization of follow-ups.

Highlights:

• Automatic sorting of prospect behaviour into ‘hottest’ categories
• Only lead generation tool offering listing data and street view listing functionality
• At a fee you can access a specific territory exclusively
• Follow-up optimisation possible
• Mass importation of leads into the platform doable

Cons:

• Customer support required to permit customisation
• Lacks instant messaging or 24-hour support
• Result incubation timeframe needed

5. SharpSpring

SharpSpring is lead generator software offering a fully rebrandable platform, behavioural email automation, website tracking, and in-built CRM system, among others. SharpSpring offers easy to convert and highly attractive landing page templates.

Highlights:

• Includes in-built call tracking for connecting with offline leads
• Automation is simple to implement
• Zero long-term contracts
• Dashboard provides all you need to run the tool
• Excellent customer support

Cons:

• Social publishing such as SEO or social recommendations unavailable
• Progressive profiling feature absent
• Currently lacks a forward/back navigation button
• No visual work-flow builder

How to Choose Your Real Estate Lead Generator Software?

To select the real estate lead software that meets your needs and requirements, consider the following:

• Problems and challenges the tool is coming to solve-perhaps to boost productivity and profitability, track lead activity and leads, track the client base, manage relationships, track closing rates and opportunities among others.
• Implementation-note whether the tool requires a testing and training period before full operation and the cost related to that.
• Price-most of the top real estate lead software differs not so much by the features but the cost. If working within a budget contrast the features vis-a-vis what you need and select the top quality software that’s also affordable.
• Customisation-how flexible is the real estate lead software to handle all your real estate processes?
• Reporting capabilities-even with all the lead generation software features and functionality above board, the reporting capabilities of the tool could affect your performance. The tool you choose should have a comprehensive and clear reporting capability.

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Elise Williams

chief Editor

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